I don't own any Huffer and wrote it off for *Aja Rock-loving skaters, car chicks, promo girls on their downtime and boys who do really neat tricks on their bikes. This is a totally unwarranted, judgemental statement and belief to hold and I apologise....but that's what I thought. I may have said at last years NZFW that I wouldn't wear Huffer if you paid me.
Can I take it all back? All the hurtful assumptions and derogatory verbal assaults I have made to friends? I'm sorry Huffer. Let's be mates.
It seems the label has evolved somewhat from being firmly planted in mens skate/snow/streetwear with some gear for their ladies, into one that carefully considers both with a design aesthetic that has taken on a preppier, bookish yet 'cool kid' vibe that appeals.
The womenswear has developed well from SS 10/11, keeping to the cute shorts, skirts and dresses, with the addition of some great peter pan collared shirts, but now in a richer colour palette including navy and the abundantly seen burgundy along with perfectly chosen prints. The talents of ex-Lonely Hearts designer Aimee McFarlane [who joined Huffer as head womenswear designer last year] are really taking effect as she has produced some truly covetable pieces that will fit easily into any wardrobe. I think Huffer can safely say they've got the womenswear sector covered come AW 12 and now have an identifiable aesthetic us girls can relate to. Plus, the knitwear definitely falls into the his 'n' hers category and everyone loves a '2-for'.
The AW 12 collection has many pieces that my wardrobe doesn't just want but NEEDS. AND. NOW. But I'll be patient and wait for next year...besides, I need some time to save those pennies.
images from thedownlow.co.nz + Amber and Hilary.
images from thedownlow.co.nz + Amber and Hilary
The menswear hasn't strayed too far from formula and this is a good thing. Streetwear is where Huffers strength lies and if it ain't broke, don't fix it...just tweak it a little. Maybe tie a ribbon on it. Stickers? In this case, tie an argyle sweater on it. The preppy elements are there, moreso in the knitwear but the range is still anchored in streetwear. I loved the styling for the show, especially the awesome pant rolling action and randomly tied shirts or knits.
Note to Self: get some of this gear for the Boyfriend so as I can 'borrow' them quick smart. Let him wear it once so I will not be accused of ulterior motives.
*Aja Rock? Aja Rock emerging from a massive cake? Aja Rock blowing kisses in a bikini after emerging from a massive cake? HuFFer: what were you thinking? Luckily, your clothes have more than made up for this minor indiscretion. Just don't do it again.